We face many different types of events. More and more people deal with the low-value events and poor organization quality. Some of you even can’t be sure about the importance of the information you will get.
To help you with the right choice and to make it a bit simpler we’d like to:
1) Have a brief look through the types of events;
2) Find resources to find an appropriate event for you;
3) See how to set event goals;
4) Calculate the value of event you have been to.
So let’s get the ball rolling!
Types of events.
A few types of events have recently become extremely popular. Those are conferences, training sessions, workshops, networking meetups, and hackathons.
a) Conferences are oriented on a large target audience; however, they have a few different but specific directions, like management, sales, technology.
Pay attention to the stream you would like to visit and to the speakers, you are going to see there. Ask yourself questions about the value you will get from the speaker and information he can give you.
Setting realistic goals can be another great idea before a conference.
Being informed about the keynote speakers and asking sudden questions could help you keep energized and awake.
b) Training sessions and workshops are usually focused on smaller groups of people. Mostly, the participants are aware of the topic and have some experience in this domain area.
So choose the workshop carefully and feel free contacting the organizers or trainers to clarify which level of expertise is required and which specific aspects of this skill will be trained that day.
c) Networking sessions are aimed to build a community of friendly and reliable people around you, to train your communication skills. Being useful means a lot in the modern world, so prepare a brief presentation about who you are, your interests and work. Try using Golden circle model (https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action)
How could you be useful to the person you are talking to? What are you especially good at? Which are your greatest achievements so far and what problems you can help solve?
d) Hackathons which grow up our future generations.
Those events are oriented on making and creating new mostly technological projects. If you want to stay tuned with modern tools, robots or products, just visit those sessions and find your heart in one of the teams.
Resources to pick out an event
If you would like to stay informed with the latest events find them here:
However, the most reliable sources are still https://dou.ua/calendar and your Facebook events page (to target it and get the better results you should click the tab events and spend a few seconds choosing the type of events, locations, and dates that are interesting for you).
Set SMART goals behind you
Ask yourself the next questions before the meeting you want to attend:
- Will I benefit from the info I get?
- Do I see a need for it?
- Do I need to charge for this content or speaker?
- Are there enough people who fit my criteria?
After 4 “yes” answers you can set up your own goals in a SMART way. It often helps to measure your interpersonal result after.
Specific – define your goal as much as it could be possible;
Measurable – how will you know that your goal is accomplished, define numbers;
Attainable – be honest and set aims you can achieve;
Relevant – to your needs, your job;
Timely – we mean time limits here – during the event you will get precise results.
One year ago I was thinking this way:
“Well, I want to attend 3PM-mixer with Savvy on the 10th of June. My friend was there and said that topics are cool (smth about sales and project management), atmosphere’s pleasant (lots of cookies, pizza, coffee, tea and some fun activities), venue’s good (huge, spacious, the ceiling is amazing) and event would be in English. So, I want to practice my skills, get some new tools. That’s an event for PMs, if I’m right. I’m skillful one, so why not? The price is 300 UAH. But probably they will surprise me on my money?”
After one year experience, I’m trying to answer with the smart model. Let’s compare:
“Well, on the 10th of June during 3 hours on the event I want:
- to get 1 new tool which would help me to engage my team,
- to find out 10 the specific words in English for Project managers,
- to learn 3 PM’s fuck ups in order to avoid them in my work.
During 30 min coffee break I want:
- to meet 3 speakers personally and get their contacts on Facebook,
- to find out one possible hosting partner and one client for EDP in Odessa.”
As you may see today measuring results of the event is getting way much easier due to smart goals.
How to measure your result
Two weeks ago we made a short survey on “how do you measure your results” after an event and here are some answers.
“Why do I need to calculate my results. I remember the best result I have ever had was a contact with the speaker who becomes our client a few years later. You can waste your time on almost all the speeches you will have to listen, however, if even one speech would give you some reasonable and useful tools or relations you can name it success”, I.Fortuna, Founder & CBDO at www.molfar.io
“Anyway, you have to deal with the profit. How much money you can earn with the information you got there, or how many interesting people did you meet there.
That’s perfect if you spent 100UAН and got 1-2 points or advice you can implement. Or just imagine, you spent 100$ and got the feeling that “I’m not doing the right things”, that sucks. Everything depends on your goals and expectations”, A.Periel, Marketologist in WebiNerds.
“My criteria to measure events success is the relevance of the information due to the latest technologies and due to my job. If even one speech would raise questions inside of me or make me think about the topic I would call this event perfect”, B. Yemets, Project Manager at Mind Studios.
“Networking makes sense to me. That’s why I attend events with guests I would be interested in communicating to and dealing with. Surely, the level of hosting is very important. You should also pay attention to the relevance of speeches.”, Y. Shevchenko, HR Generalist at Workrocks.
Thus, some common point for everyone are:
– the event value and relevance of presentations there or how you can implement them in your future projects or career: new tools you have heard about, new horizons they can open you.
– interesting and productive connections with guests and participants. Check out how your existing business relationships are strengthened and how many new opportunities were created. Did you meet actual or potential clients and how many deals did you make after?
– possibility to relax and not to overhear your head with the unnecessary info. One savvy advice we can give you is trying to feel your overall satisfaction. The happier you are the more productive you will be.
The final formula to calculate your success could be only interpersonal. Events mostly give us information or feelings and there’s no chance to measure it with the exact amount of money, with numbers or math formulas. However, how could you see the result then?
The combination of feelings and thoughts, new friends and partners, signed contracts would be your profit. Emotions and feedback from your mind, new thoughts, and ideas, inspiration and desire are great values as well.
“Desire to share inspiration and willing to grow are those two pushers which help us to do our job better. I had created a wonderful poster once and every day after I tried not to do a step back and not to lose the quality of a previous poster. Each day I try to make something better and better. And you can’t imagine how hard is it, but only this way you will develop your skills deeper. Don’t stop and search for something new”,
Vasjen Katro, the keynote speaker at Shuba Design Conference,
famous for his posters style called #baugasm.
The speed of your success depends only on your dedication, loyalty, and desire. Just leave your couch behind you, look for an appropriate event with resources we gave and build your future with your own brain and hands!